It was a strange move, from what I can remember Juve signed him for £16m or so, thereby Madrid have made a £7m loss or there or thereabouts. However Madrid will probably recoup that and about £20m more if they sell him on. I hope it isn't us because I don't rate him at all but I think someone will pay close to £30m. It's a strange move but if Madrid do sell again they'll make a profit, can't help but feel for Morata though, seems like he's been used as a pawn, being moved about willy nilly.
I'm not sure he'll move on again now?! Well unless he doesn't perform and they sell him on again... But then they'll make a loss as if he has a bad season nobody will pay big money for him. He's a good goalscorer but a club like Real really should be setting their sights on better players?